Be My Buddy Buddy Campaign wins 2025 Golden Pin Award
5th December 2025, Hong Kong
onebite’s graphic designers (from left: Brenda Hui, Katie Ng, and Joyce Siu) took the stage at the Golden Pin Design Awards.
Our graphic design team recently attended the Golden Pin Design Award ceremony in Taiwan, where our project, "Be My Buddy Buddy Campaign" was selected as one of the winners in the Integration Design - Social Design category.
"Be My Buddy Buddy" was developed with the specific goal of dismantling cultural stigmas surrounding menstrual health. The initiative focuses on fostering a female-friendly culture and promoting inclusivity within Hong Kong’s corporate landscape and schools.
The success of this project is a result of strong collaboration between partners committed to social responsibility.
The Golden Pin Design Award recognises design excellence within the Chinese-speaking market and beyond. This specific accolade highlights the role of design in addressing complex social issues.
We extend our gratitude to Hactl (Hong Kong Air Cargo Terminals Limited) for their continued support of this initiative and their organisational commitment to inclusivity. Additionally, we acknowledge Free Periods Hong Kong for their collaboration and vital subject matter expertise in advocating for menstrual equity.
The “Be My Buddy Buddy” Campaign was also one of the 2025 Australian Good Design Award Winners.

