Be My Buddy Buddy Campaign wins Australian Good Design Awards - Social Impact
“By My Buddy” is a menstrual equity advocacy project created with Free Periods Hong
Kong and supported by Hactl. It tackles cultural stigma around menstrual health and
promotes female-friendly workplace culture across Hong Kong’s corporate sector. A brilliant
showcase of innovation and impact.
”
Hong Kong, Tuesday 14 October 2025 – The Australian Good Design Awards, one of the world’s longest-running international design award programmes, has announced this year’s Australian Good Design Award Winners as part of the Official Good Design Awards Week – Rewarding, Defining, and Celebrating Good Design.
This year’s theme, “Design for Better”, underscores the vital role design plays in shaping a more balanced, inclusive, and sustainable world. From reimagining products and services to reshaping cities and systems, the Awards showcase how design has the power to drive positive change for people, planet, and prosperity.
Among the Winners was "Be My Buddy Buddy" Campaign, recognised with a prestigious Australian Good Design Award Winner accolade in the Social Impact category.
Be My Buddy Buddy Campaign
Sponsored by Hong Kong Air Cargo Terminals Limited (HACTL), onebite collaborated with charitable organisation Free Periods HK for a series of exhibitions and workshops raising awareness about menstrual equity.
The campaign began on the World Menstrual Hygiene Day in 2023 with a public exhibition, complemented by interactive displays, film screenings and workshops. Until July 2024, the roving exhibition travelled to multiple universities in Hong Kong to advocate for menstrual education and create a period-friendly society. The partnership aimed to empower the general public to understand and embrace menstruation, breaking the stigma and taboo surrounding the topic.
“By My Buddy” is a menstrual equity advocacy project created with Free Periods Hong Kong and supported by Hactl. It tackles cultural stigma around menstrual health and promotes female-friendly workplace culture across Hong Kong’s corporate sector. A brilliant showcase of innovation and impact.”
Completing the exhibition were a set of conversation cards developed to foster casual discussions on menstruation, as well as the "Buddy Buddy Wellness Box" comprising menstrual products, pain relief, and herbal tea. The Wellness Boxes were strategically distributed at Hactl's pantries and restrooms, benefiting over 2,000 staff members. The roving exhibitions attracted over 4,800 visitors, fostering strong engagement across public, educational institutions, and corporate sectors. Additionally, 500 menstrual equity gift sets were designed and distributed to underprivileged female groups and schools, offering essential resources and promoting awareness of menstrual health.
