RTHK China Vibe 3.0 | May 2026

Alan shares

Alan Cheung, our Co-Founder & Managing Director, shares the exhibition design and curation of the Hong Kong Pavilion of the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) at RTHK Show “China Vibe 3.0”.

One of the major cultural events in the nation, ICIF at Shenzhen World Exhibition and Convention Center showcased cultural products and highlights from China and abroad.

The Hong Kong Pavilion at this year’s ICIF was designed and curated by onebite commissioned by CCIDA.

Under the theme "Unbox Hong Kong" and inspired by the trending concept of "blind boxes", the Hong Kong Pavilion showcased over 100 exhibits from nine Hong Kong brands and creative entities to introduce Hong Kong design trends. The showcase was complemented by a new pop-up store, with 80 sets of selected Hong Kong cultural and creative products in store.