gift330 Harvesting Joy Collection:
Celebrating the Creativity and Resilience of PIRs

gift 330
Harvesting Joy Collection

  • Category: Interior & Product, Storey-telling & Communications, Social Innovation

    Type: Branding Design

    Client: New Life Psychiatric Rehabilitation Association (NLPRA)

    Location: Hong Kong

    Completion: 2026

In 2019, onebite and New Life Psychiatric Rehabilitation Association (NLPRA) embarked on gift330, a collaborative project that sought to transform art pieces by Persons in Recovery (PIR) from mental illnesses into lifestyle products.

Harvesting Joy is the latest collection that continues to celebrate the creativity and resilience of PIRs. The product launch coincided with the completion of the New Life Farm’s makeover, making it a meaningful moment of celebration.

Seeing my work made into products is such a surprise and made me happy. I feel like I did something great. - Chi Yeung

Six NLPRA trainees took part in the project, each with their own distinct interpretation of " moments of joy”. onebite’s design team brought these together into a unified visual style while preserving the originality of each artwork.

Inspired by the idea that joy emerges when progress becomes visible, the project draws a strong parallel between harvesting and recovery — both shaped by patience, care, and steady growth over time.

Through a newly launched range of products, Harvesting Joy turns lived experience into thoughtful design, giving PIRs a platform to express creativity while sharing encouragement and hope. More than a product collection, it celebrates transformation: the quiet but powerful journey from tending to flourishing, and from effort to visible progress.

“I wasn’t expecting to see my  designs on the bags and towels, it felt so surreal.”  - Siu Yee

"Beetroot 3" by Lau Yuen Fei
"Spotted Dove" by Lau Chi Yeung
"Mushrooms 6" by Wong Kai Lin

I’m so happy to see customers buying my products and having more opportunities to draw.
- Hiu Wai

"Yellow Pepper & Eggplant" by Lau Yuen Fei
"Kapok Flowers" by Wong Hiu Wai

More than a product collection, it celebrates transformation: the quiet but powerful journey from tending to flourishing, and from effort to visible progress.

"Kapok Flower" by Mak Siu Yee
"Tomatoes" by Yuen Yan Yu

Art blends into life, and helps to heal the heart and soul. Art has made me to feel calmer and I’ve been sleeping better. - Kai Lin

"Romer's Frog" by Chan King Shing

  • The project provides a platform for Persons in Recovery (PIRs) to express their talents, turning their creativity into something tangible and shareable, and helping shift public perception from illness to capability.

    By presenting their artworks on merchandise, it creates more opportunities for their work to be seen by the general public, further raising awareness and appreciation of their stories and creative abilities, and reframing recovery as a journey of visible growth, dignity, and hope.

  • Team: Kevin Tang, Katie Ng, Joyce Siu, Brenda Hui, Alan Cheung, Sarah Mui

    Photographer: Brenda Hui

  • gift330, mentalhealth, wellness, bodymindspirit, socialenterprise, gift, peopleinrecovery, PIR, inclusivity, productdesign

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