Impact Reimagined:
Designing a New Narrative for Action
ACSVAW & RainLily
Impact Reports 2024-2025
Impact reports have served as the formal record of an organisation’s mission, achievements, and future goals — the window through which stakeholders and the public glimpse its work. Yet, traditional reports often miss what truly drives impact: the human stories, the emotions behind the actions, and the lived experiences of those whose lives are changed. When Association Concerning Sexual Violence Against Women (ACSVAW) engaged onebite to reimagine their impact reports, our designers set out to transform statistics into stories — replacing rigid reporting with visual storytelling that channels empathy, purpose, and the heartfelt connections between advocates and their communities.
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Category: Storytelling & Communications
Type: Print Design
Client: Association Concerning Sexual Violence Against Women & RainLily
Completion: 2025
Pause to Reflect: Pop-up Consent Moments in the ACSVAW Impact Report
Our design concept for ACSVAW’s impact report draws from their iconic red and black branding, enriched by orange — a colour inspired by the Orange Day movement, the International Day for the Elimination of Violence Against Women — weaving these hues throughout a structure that evokes a notepad, grounding the report in intimate, personal reflection.
Beyond aesthetics, we restructured the narrative architecture from a linear, event-focused format to a more compelling journey: beginning with the Issue at hand, moving through the Campaigns and Events that address it, and culminating in the Impact achieved, allowing readers to trace how problems are identified, addressed, and ultimately transformed.
What sets this report apart is the integration of interactive pop-up cards — visual interruptions modelled after the consent prompts we encounter online — that pause the reader at crucial moments and ask them to choose, to reflect, to consider scenarios of sexual violence and consent. These moments of active engagement transform passive reading into lived experience, prompting visitors to confront the complexity of consent and sexual violence while deepening their understanding of ACSVAW’s work and the issues.
Three Booklets, One Bloom: RainLily’s Multi-Voice Impact Report
The RainLily Impact Report honours the same spirit of consent and agency that defines the organisation itself. Three distinct booklets are thoughtfully enveloped within a Rainlily-shaped folder, granting readers the freedom to choose their own reading order — a design choice that respects individual agency and refuses to impose a prescribed narrative rhythm.
Our designers reinterpreted RainLily’s signature colour palette through a contemporary lens, rendering the iconic flower on the cover with a luminous glow emanating from its centre — a visual metaphor for survivors rising, healing, and blossoming despite trauma.
To deepen the emotional resonance of the report, we replaced traditional section headers with powerful survivor and advocate quotes, effectively transferring narrative authority to those whose voices matter most. This choice transforms the report from an institutional document into a chorus of lived experiences, allowing survivors and advocates to guide readers through the journey of crisis intervention, healing, and transformation.
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By reimagining impact reports as intimate, interactive, and survivor-centred narratives, we fundamentally shifted how ACSVAW and RainLily communicate their work — moving beyond institutional accountability to human connection. These redesigned reports demonstrate that impact storytelling need not choose between rigour and emotion, between data and dignity. Instead, they show that the most transformative reports are those that invite readers into active participation, that amplify survivor voices as narrative authorities, and that trust design to bridge the gap between statistics and the souls behind them.
This project suggests a broader intervention for the NGO sector: that impact reports themselves can be sites of social change, spaces where design becomes a tool for deepening stakeholder empathy, challenging societal assumptions, and ultimately, catalysing the sustained commitment needed to end violence against women.
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Team: Brenda Hui, Joyce Siu, Katie Ng, Kevin Tang
Photography: Brenda Hui, Joyce Siu
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#ImpactReport, #PrintDesign, #Storytelling